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    The administrator of the personal data submitted through the contact form is Brand4Future sp. z o.o., headquartered in Poznań. The data will be processed solely for the purpose of handling the inquiry. Detailed information, including your rights, can be found in the Privacy Policy.

    Need: New Brand

    Are you introducing a new brand or planning expansion? We research trends, adapt new brands to the specifics of markets and customers, and simply build them so that they sell better.

    A well-designed brand from day one on the market

    Are you starting a new brand and want to gain an immediate advantage over your competitors? We create brands that attract attention and build trust from the first contact. We work on every element – ​​from the name, through visual identification, to communication strategy and marketing activities. Thanks to market analysis and consumer research, we create brands that quickly gain customers and grow in strength.

    Is it worth investing in your brand image from day one on the market?

    In our work, we have often met Owners of large companies who achieved success without attaching much importance to visual style. However, they all unanimously stated that if they had the market experience they gained after many years, they would have planned marketing activities related to the brand differently. Why? Because a well-designed name, graphic symbol, colors or visual style simply helps sell. Most Clients “buy” with their eyes, so if you are creating a new brand, treat our work as an investment.

    Reoptis is a brand of an ophthalmology clinic created by the outstanding doctor Andrzej Dmitrow. In medicine, the most important thing is always the knowledge and experience of a person, we can only show them in an appropriate way. The owner of the Clinic had a clear development plan and vision, which made our work easier.

    Due to the previous implementation of branding projects for the largest network of ophthalmological clinics in Europe, Optegra (formerly Lexummedica), we had extensive knowledge of this market segment. We conducted a competitor analysis, the aim of which was to “recreate” the messages of competitors and indicate their signals. Thanks to this, we find areas on the map of customer perception that will allow us to distinguish the new brand on the market.

    When designing the sign, we were inspired by the shape of the lens used in modern optometric devices. In KV, we used a shape derived from the sign, symbolizing the default transition from no vision to clear vision.

    As part of the task, we developed media used in everyday work. We created patterns for communication in social media and designed a website.

    The result? The new brand of the ophthalmology clinic is developing dynamically from year to year, including becoming a Partner of Lech Poznań.

    The path from an idea to a new brand

    Delivery time: approx. 3-5 months
    Sometimes new brands need to act very quickly - the minimum time needed to go through the process of creating a new brand is 2.5 months, assuming very quick decisions on the Client's side and minimizing market research. We recommend adopting 5 months in the development plan, which allows for calm work on the concept.

    let's talk
    Stage 1. Brand development vision and sales plan The Owner's Vision and a well-developed strategy are key to a new brand. We co-create it with Decision Makers, sometimes Clients entrust us with developing business analyses and sales plans. At this stage, we also define the brand's geographic reach and its price positioning.
    Stage 2. Competitor Analysis We study the competition in terms of its communication, analyze the store shelf (for FMCG brands) or professional communication (for B2B brands), indicate weaknesses (depending on the client's expectations, we focus on the brand image or a comprehensive approach to the product/service). The aim of the study is to learn about the competitive environment in which the new brand will operate.
    Stage 3. Storytelling and brand identity In the strategic process of creating a brand, this moment is crucial - we usually build brand values ​​in close workshop cooperation with the Client's team. The brand owner is, just like us, the creator of his brand, thanks to which in the future he identifies with it more strongly and understands it better. We work according to our own Brand4Future methodology.
    Stage 4. Creative concept of the new brand Based on the brand identity, we usually develop 2-3 creative concepts, each of which contains: a unique name, slogan, graphic symbol, we select colors, we develop the so-called key visual, i.e. unique elements of the visual style. We present them using mood boards that reflect the character of the brand concept. We try to make the creative concepts very different but ... all fit within the framework of the developed brand identity.
    Stage 5. Designing marketing materials After selecting a creative line, we create a complete set of promotional material designs – from business cards and packaging to sales presentations, social media and advertising. We prepare the brand for effective communication in various channels.
    Stage 6. Development of an implementation strategy We plan the process of introducing a brand to the market – we select channels, define a marketing plan and develop recommendations for the start. We verify the brand reception among a test group or selected stakeholders. We refine the message, adjust the communication and finalize materials before full implementation.
    Stage 7. Brand implementation and launch We codify the new brand (we develop a brand book, brandguide), train your team and companies cooperating with you (e.g. performance agency, event agencies, video studios) how to effectively apply the new branding. We provide support in the first months of operation.
    Stage 8. Marketing outsourcing If the Client's marketing team needs temporary support, we provide our human resources. We can support the marketing department but we do not replace it. We also help in recruiting managers and members of marketing teams.

    frequently asked questions

    This depends on the specifics and industry of the new brand. For example, a seed producer on the horticultural market will need, among other things: product packaging, collective packaging, a POS materials package (for sale in traditional trade), or branding of product websites and series of posts in social media. In turn, for a law firm, everyday materials, presentation of professional services for sending an offer, LinkedIn branding or a set of display materials for specialist conferences will be key.

    The process depends on the scale of the project. It takes a minimum of 2.5 months, optimally 5 months, and up to 12 months for a very extensive brand.

    No. Our business experience tells us that creating a good name or logo must be preceded by a strategic process. The minimum scope of work for us is: 1. Strategic analysis 2. Development of brand identity 3. Creation of name and symbol and brand KV.

    Yes, we provide full documentation and copyrights to the selected concept (name, sign, logotype, keyvisual, all materials), usually clients order from us: brand book, brandguide, provision of complete graphic materials (files open for editing and viewing), www development and implementation, training for the team in the use of branding materials.

    At the initial stage, we need key information about your business idea (by providing it to us, you can be sure that it will remain a secret – we will be bound by a confidentiality clause). You can only have a description of the business idea – then we can help you transform it into a business plan and create a financial plan. Together, we will create a description of Customer Personas and a portfolio of services/products.

    In most cases, however, we receive from the Client: a strategy, i.e. a business plan with a sales plan, geographical assumptions regarding operations in specific markets, a description of Personas and a description of the portfolio of services or products.

    Yes, you are the Brand Owner, we implement your vision. We help throughout the entire process – from strategy to final implementation. If you have an idea, we will develop it together.

    Yes, if you need conceptual packaging designs we will design them for you. If you need it we will also select technological packaging solutions.

    Yes, you can get practically all content from us. The exceptions are specific situations, when we simply deal with specialist and hermetic knowledge. In such cases, we ask for support from your expert from within.

    New brand range of products

    We will create your new brand by developing a strategy, designing the necessary materials and implementing them. If necessary, we will conduct training for your employees to make the change lasting and effective.

    Strategy We have a strong team of Experts with international experience in brand management. We provide strategic consulting and build effective brand communication plans. We can combine strategy with unique creation.
    Creative Brand Concepts We design all brand signals (names, graphic signs, colors, key visuals, i.e. the so-called visual style of the brand, we design illustrations, packaging, create video styles and sound characteristic of the brand).
    We codify brands In our language, it is translating the concept into design guidelines that your graphic designers and Suppliers can use. As part of the codification, we create Brand Books and Brandguide and perform color tests in various forms of brand color notation.
    We design prints and utility materials In our history, we have designed very non-standard identification elements, because each industry has its own requirements. We will design any prints, utility elements, employee uniforms or car markings.
    Space and interior markings We design access signage, space signage (e.g. signs) as well as the interiors of supermarkets (e.g. the Billa chain), restaurants (e.g. Whiskey in the Jar) and retail outlets (e.g. Enexon electrical wholesalers).
    Packaging We create matrices, strategically organize product portfolios, assign attributes and distinguish segments in the portfolio. We prepare Packaging Design Guides (including selecting materials, methods of closing, labeling, designing collective packaging) and technical guidelines in cooperation with Packaging Manufacturers.
    POS We design displays and materials supporting the sale of your brand's products/services
    Content, photo sessions and video materials Content is key in brand creation, we can build it for you in its entirety or support your team by producing part of it. We design intros and openings, shoot corporate materials, document important events or implementations, create brand music.
    Social media and Google We create strategies for brand presence in social media and Google activities (without running them), we design post type patterns, Google Ads ads, we create animations and unique graphic elements for video production for social media.
    We design websites, mobile and e-commerce applications We create both technical implementation documentation and graphically design clickable desktop and mobile prototypes. You can receive ready-to-implement, image-consistent graphic designs from us to implement with your development team. However, if you do not have the time or team, our sister company eFresh will implement digital solutions for you.
    Contact us

    See the effects of our actions

    Reoptis

    We created comprehensive branding for the ophthalmology clinic – from name to visual identification, giving the brand a coherent image.

    Details

    Animality

    By designing a streaming platform that helps animals through education, we felt that we were doing something really good.

    Details

    PowerDuck

    We designed the concept of a new brand in the difficult energy drinks market, although the idea for the name itself came from its Owners.

    Details

    Zakolovers

    We have developed a concept for a unique development investment in Zakopane.

    Details

    Hungryhair

    We created branding for the Hungryhair brand – name, identification and packaging concept for cosmetics with superfoods.

    Details

    Find the perfect solution for
    your business

    Each of our clients faces a different challenge - learn about our offer and choose the solution that best suits your needs.

    Development impulse Brand reorganisation or repositioning, logo and Brand Book design, brand Key Visual designs, utility and packaging design, social media, and website and/or eCommerce.
    Rebranding Do you want to change your name and your brand needs rebranding? We audit your brand, create a fresh identity and build a strong image.
    Brand repositioning Increase profits with repositioning. We analyze your target groups, segment the market and implement changes that work.
    New brand Are you launching a new brand or planning expansion? We research trends, adapt the brand to the specifics of new markets and support your global strategy.
    Changes in the product portfolio Do you have a complex portfolio? We optimize SKUs, design modern packaging, and create visual identification systems that distinguish your products.
    Space marking Need consistent branding for your facilities? We design signage, totems and interiors that communicate professionalism.
    UX and UI design e-commerce Want to sell online? We provide business consulting, create product trees and design intuitive stores based on user flow and personas.
    UX_UI Web Design Renew your online presence – we design responsive websites, create prototypes and complete documentation for implementation.

    Do you have a vision you want to realize?

    Contact us and we will help you build a brand that will conquer the market.


      The administrator of the personal data submitted through the contact form is Brand4Future sp. z o.o., headquartered in Poznań. The data will be processed solely for the purpose of handling the inquiry. Detailed information, including your rights, can be found in the Privacy Policy.