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    Need: Rebranding

    Do you want to change your name and your brand needs rebranding? We will conduct an audit of your brand, create an identity and build a strong image.

    New identity,
    new name

    In the process of taking over companies, sometimes the brand name has to change, similarly when the brand has unfavorable social connotations (see the case of the Polish brand of petrol stations CPN, which was changed to Orlen). When we change the brand name, i.e. its key signal, we talk about rebranding.

    How did the forced name change become a factor in success?

    For a chain of electrical wholesalers (formerly Elektroskandia), one of the key players on the Polish market, we carried out a rebranding process related to the change of ownership (the new owner was the Würth Group). The company’s management clearly defined the goals and scope of rebranding work – we aimed to preserve the greatest possible benefits from the brand’s history to date while building a completely new, strongly distinguishing image on the market.

    The diagnosis of the initial situation combined with an audit of the brand perception by Customers and Employees indicated the key features and values ​​for the brand, which became the basis for building a new name. This is how Enexon was created – a name derived from Ene (from energy) and xon (a part of the name that gives dynamism, thinking about the future). We tested the name online in a selected group of the company’s contractors and among Employees.

    The next step in our project was to create a unique visual style for the brand. We were inspired by industry-related electrical design schemes. We used them creatively – lines and impulse became the basis for the brand’s KeyVisual elements.

    The process continued with the design of practically all media used in everyday work. We developed a full package of sales materials (for 3 main groups of recipients), prepared office signage designs and gift designs. Another important element was the development of the principles of communication in social media (LinkedIn, YT, Facebook) together with the Enexon marketing department and the development of graphic designs used in advertising campaigns (Google Ads and FB Ads).

    At the same time, we were asked to create a completely new interior design for the wholesale outlets and their external signage. After analyzing the needs of our clients, we proposed combining very cheap materials in the interiors (OSB board) with metal, matte black elements combined with details in a strong, orange color scheme characteristic of the brand. In addition to the project, we also took care of the comprehensive implementation of the signage area throughout Poland.

    We prepared clickable mockups, documentation and implemented the Enexon corporate website, designed implementation documentation and mockups for eCommerce implemented by the Estonian Partner of the Wurth Group and designed the concept of a mobile application for Partners.

    The result? A strong and modern brand that has maintained customer trust and solidified its market position.

    Rebranding process

    Delivery time: 5-12 months
    Our cooperation is a joint journey – step by step we discover the potential of your brand and transform the vision into reality. Each stage is a precisely planned step that builds a coherent, inspiring identity of your company and opens new development opportunities.

    let's talk
    Stage 1. We audit the brand and analyze its perception We check how the brand is perceived, what its strengths and weaknesses are, and in what direction it should develop. We look for features and values ​​that are worth preserving for the future.
    Stage 2. We define a new identity (sometimes it is enough to collect features previously communicated by the brand) We define how a brand should look, sound and communicate with its audience. We create a new branding strategy.
    Stage 3. We create a new brand concept We create a new name (usually we verify domain availability and check them in Romarin and OHiM databases), a new logo, colors, typography and key visual that will be consistent with the new brand strategy. Depending on the client's expectations, we design 2-3 creative lines.
    Stage 4. Development of materials and guidelines We prepare a brand book, marketing materials and rules for using the new visual identification in various communication channels.
    Stage 5. Rebranding Communication We develop a strategy for implementing a new image – from PR activities to information campaigns aimed at customers and business partners.

    frequently asked questions

    Yes, unlike a so-called brand lift, rebranding means changing the name.

    We prepare a communication strategy to ensure that the changes are positively received by customers.

    Yes, we have experience in building international strategies.

    Depending on the scale of the project, up to about 12 months. Longer projects simply become ineffective. The minimum time needed to complete rebranding is 5 months.

    At the initial stage, we need key information about your brand – history, values, achievements and expectations. Existing materials such as brand guidelines, photos or marketing documents help us better understand the context and tailor our solutions.

    No, we help throughout the entire process – from strategy to final implementation. If you have an idea, we will work it out together.

    We make sure that your involvement is minimal. You make key decisions during meetings, and we take care of the rest. This gives you full control over the quality of our activities, without having to get involved in the details every day.

    Yes, our process is flexible. At every stage you can make adjustments so that the final result perfectly matches your expectations.

    Development of an effective brand communication strategy including changing its name

    Our offer includes consulting, training, creative work and implementation of digital tools. We operate differently than most advertising agencies – our goal is to conduct the consulting process, increase the value and quality of your brand’s communication and increase the efficiency of your Marketing Department.

    Strategy We have a strong team of Experts with international experience in brand management. We provide strategic consulting and build effective brand communication plans. We can combine strategy with unique creation.
    Creative brand concepts We design all brand signals (names, graphic signs, colors, key visuals, i.e. the so-called visual style of the brand, we design illustrations, packaging, create video styles and sound characteristic of the brand).
    We codify brands In our language, this means translating the concept into design guidelines that your graphic designers and Suppliers can use. As part of codification, we create Brand Books and Brandguide and perform color tests in various forms of brand color notation.
    We design prints and utility materials In our history we have designed very non-standard identification elements, because each industry has its own requirements. We will design any prints, utility elements, employee uniforms or car markings.
    Space and interior markings We design access markings, space markings (e.g. signs) as well as the interiors of supermarkets (e.g. the Billa chain), restaurants (e.g. Whiskey in the Jar) or retail outlets (e.g. Enexon electrical wholesalers).
    Packaging We create matrices, strategically organize product portfolios, assign attributes and distinguish segments in the portfolio. We prepare Guides for packaging design (including selecting materials, methods of closing, labeling, designing collective packaging) and technical guidelines in cooperation with Packaging Manufacturers.
    POS We design displays and materials supporting the sale of your brand's products/services.
    Content, photo sessions and video materials Content is key in brand creation, we can build it for you in its entirety or support your team by producing part of it. We design intros and openings, shoot corporate materials, document important events or implementations, create brand music.
    Social media and Google We create strategies for brand presence in social media and Google activities (without running them), we design post type patterns, Google Ads ads, we create animations and unique graphic elements for video production for social media.
    We design websites, mobile and e-commerce applications We create both technical implementation documentation and graphically design clickable desktop and mobile prototypes. You can receive ready-to-implement, image-consistent graphic designs from us to implement with your development team. However, if you do not have the time or team, our sister company eFresh will implement digital solutions for you.
    Contact us

    See the effects of our actions

    Enexon

    We have changed the name and developed a new visual identification for the electrical wholesale network belonging to the Würth Group.

    Details

    Billa

    We rebranded the MiniMal supermarket chain to Billa in Poland.

    Details

    Find the perfect solution for
    your business

    Each of our clients faces a different challenge - learn about our offer and choose the solution that best suits your needs.

    Development impulse Brand reorganisation or repositioning, logo and Brand Book design, brand Key Visual designs, utility and packaging design, social media, and website and/or eCommerce.
    Rebranding Do you want to change your name and your brand needs rebranding? We audit your brand, create a fresh identity and build a strong image.
    Brand repositioning Increase profits with repositioning. We analyze your target groups, segment the market and implement changes that work.
    New brand Are you launching a new brand or planning expansion? We research trends, adapt the brand to the specifics of new markets and support your global strategy.
    Changes in the product portfolio Do you have a complex portfolio? We optimize SKUs, design modern packaging, and create visual identification systems that distinguish your products.
    Space marking Need consistent branding for your facilities? We design signage, totems and interiors that communicate professionalism.
    UX and UI design e-commerce Want to sell online? We provide business consulting, create product trees and design intuitive stores based on user flow and personas.
    UX_UI Web Design Renew your online presence – we design responsive websites, create prototypes and complete documentation for implementation.

    Want to make a big change with a name change?

    Contact us and we will help you through the process and achieve the desired result.


      The administrator of the personal data submitted through the contact form is Brand4Future sp. z o.o., headquartered in Poznań. The data will be processed solely for the purpose of handling the inquiry. Detailed information, including your rights, can be found in the Privacy Policy.