Alloyplast

Tags: Brand Book, Brand identity, Brand KeyVisual, Brand lifting, Brand strategy, Branding, Exterior signage, Graphic sign, Logotype, Needs, New brand

Industries: Industrial production

Design team: Adam Michańków (Head of Strategy)

About Alloyplast and our task

For the manufacturer of semi-finished products and raw materials for industry, Alloyplast, we carried out a deep brand facelift. Due to the specificity of the industry, the biggest challenge was to find a visual concept that would reflect the company’s business.

As part of the task, we developed strategic assumptions for the brand, a visual concept, designed a logotype and developed a set of basic materials necessary for conducting sales.

Graphic symbol and creative concept

When designing the graphic symbol for AlloyPlast, we were inspired by a chemical formula due to the company’s business (supplying raw materials, semi-finished products for industry). We decided to give it a modern, ascetic and geometric form.

Key Visual and consumables

When creating individual utility materials (business card, letterhead, folder) we used several characteristic shapes related to the leitmotif of the sign, e.g. the equals sign used to write chemical equations. We showed raw materials as “spots” or pouring semi-finished products. We used real photos taken in production halls.

Materiały firmowe - projekt dla AlloyPlast

Projekt i wizualizacja logotypu dla AlloyPlast

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Alloyplast

About Alloyplast and our task

Graphic symbol and creative concept

Key Visual and consumables

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