Metalplast
Brand lift for utility container manufacturer
About metalplast and our challenge
Metalplast is one of the Polish manufacturers of residential containers with the longest history on the market. The aim of our work was to break away from the “old” brand image and create a visual identification that communicates the actual advantages. Judge for yourself whether we succeeded.
Metalplast before changes
The visual style of the Metalplast Oborniki brand before the brand facelift had virtually no distinguishing features and did not communicate any significant advantages.
Brand concept, logo and visual style
We began work on the brand by analyzing the positioning of competitors in order to find competitive advantages.
We decided that the brand mark was interesting in form and made only minor changes. We focused on the remaining brand signals.
Color scheme – referring to the brand’s history, we left the blue color, while adding a strongly distinguishing, intense green color.
Style of photos – we decided to combine large figures of people – users of the brand’s products (e.g. polar explorers in a base built from container modules built in the Arctic or a construction manager) with photos of implementation enriched with “lines” from architectural drawings
Architectural grid elements – we decided that the “drawn lines” inspired by those used by designers on drawing boards emphasize the dedicated nature of the solutions offered by Metalplast
When creating a new brand image, we wanted to show that it is modern (hence the color scheme), produces to individual orders (adding elements of an “architectural” sketch) and has several target groups (we adjusted the visual and verbal message to them). At first glance, regardless of the KeyVisual element viewed, the coherence of the brand’s visual communication is visible.
The durability and quality of Metalplast products is confirmed by the fact that they have been used flawlessly by the Polish polar station in the Arctic for over 40 years. In our opinion, this image speaks most to the imagination – if the product functions flawlessly in extreme conditions for many years, it will be equally reliable in a normal situation.
Consumables
On everyday use materials, we have consistently used a very expressive pattern based on the structure of the signet ring in the logo as a brand distinguishing feature.
Offer presentation
At the client’s request, we designed a sales presentation and offer template; our goal was to create a visual base for the sales department to quickly create offers for clients.
Brand Book in the basic version
Due to the Client’s limited branding needs, we have prepared a simplified version of the Brand Book that allows cooperation with any supplier and maintaining visual consistency.
Reference Letter
Our implementation was positively received by both the market and the customer.
DO YOU HAVE A VISION YOU WANT TO FULFILL?
Contact us and we will help you build a brand that will conquer the market.