Rentis

When creating the graphic symbol of the new Rentis brand, we wanted the recipient of the message to see in it: firstly, an association with renting (picking up and returning, hence the use of an arrow in a circle), and secondly, a time measurement, referring to a car speedometer.

The slogan “Smart way to rent a car” sends a strong, simple message – rent a car wisely and economically.

In the visual/photographic layer, we wanted to show various situations related to traveling by car and the positive emotions associated with it. In the verbal layer, we have combined 3 key features SIMPLY, SAFELY, FOR LESS.

SIMPLY, or simpler – we simplify our offer and procedures as much as possible.
SAFELY, or safer – we try to ensure peace of mind for those travelling in our cars, we want our Customers to be and feel safe.
FOR LESS, or cheaper – we offer the highest standards of vehicles and services, and at the same time we are cheaper than foreign companies.

In order to attract the attention of as many potential customers as possible, we created a package of appropriately prepared, coherent and adapted to the requirements of Rentis branches utility and promotional materials. Among others, we designed leaflets, all information elements related to car rental (e.g. leaflet pendant, registration certificate case, “first aid” leaflet), promotional materials such as banners and billboards.

We developed a complete set of materials related to the identification of the network of points (Employees’ uniforms, external markings such as flags, totems, ceiling lights, semaphores and internal posters, office interior designs). Our work included both points in Poland and abroad.

Social media in 2015 worked completely differently than today. That is why when creating the strategy of the FB profile, we focused primarily on its content attractiveness. The main idea of ​​the profile is contained in the slogan “Rentis – with us you are on the way” and our idea was to show the benefits of smart travel and sightseeing in Poland and the Czech Republic by car.

Profile topics:

• Travel inspirations – ideas for a weekend in Poland and the Czech Republic, a week with a given place and posts that combine photos, videos and texts – describing a given place – 70% of content
• Travel challenges – presentation of unique places, places that no one would think could be reached by car; worth visiting in Poland and the Czech Republic – 20% of content
• What’s new in Rentis – new cars, new branches – informing customers about all the beneficial changes in Rentis – 10% of content

Simultaneously with the project of standardization of the facilities, we launched the design of the website together with an advanced reservation system that downloads reservations made in real time by external systems, such as booking.com or hotele.pl. Our work included the development of graphic designs for the website and technical documentation for integration. The implementation of the system and technical support was handled by eFresh.