Klinika Reoptis
New branding for the Reoptis eye clinic.
About the Reoptis Eye Clinic project
Our Client is an outstanding ophthalmologist, cataract and vision defect surgeon, who deals with the most complex vision defects – Andrzej Dmitriew.
The concept of the Eye Clinic of the Future is a place where expertise, knowledge and care for the Patient’s better vision are supported by the latest technologies and scientific research.
Our task was to dress it in “beautiful clothes”, i.e. to create its identity, name and visual style.
Creation of brand and KV mark
Based on our knowledge of the ophthalmology market, we conducted a competitor analysis and created assumptions for the positioning of the new brand. Together with Dr. Andrzej Dmitriew, we developed the identity of the new brand and created the name ReOptis.
In the brand logo, we wanted to show both the lens and the “optometric” image of the eye referring to the technical shape of the eye examination equipment.
The slogan “We have a solution for every vision defect” is to emphasize the comprehensive approach of the Clinic and a strong promise of trying to help every patient. KeyVisual is based on the connection “in the center” of a person from the target group with a fragment of the shape based on the logotype symbolizing the transition from “blurry vision” to sharp vision.
Utility projects or brand communication in everyday life
In a nationwide Ophthalmology Clinic, order and clarity in the documents and information materials used are important. Patients appreciate the readability, transparency and content of the materials. That is why it was so important to prepare good drafts of materials for patients.
Commercial printing
We designed the basic basic stationery: business cards, email footers, letterheads, folders, patient packages, but… and internal documents of the Clinic.
Printed materials
We created layouts and visually dressed the information material for Patients – of course, the content was developed by the Clinic’s medical team, all we had to do was ensure its best possible readability.
Reoptis on social media
A modern clinic, and even more so an Eye Clinic of the Future, should be present in social media. Why? To be close to patients, to be able to communicate with them quickly and provide interesting educational content.
Summary of our
cooperation with Reoptis
We feel great pride when we see how the Reoptis Clinic is developing dynamically, of course the image we have built had a small share in its success, because the most important are Doctors and Patients. Listen to what Andrzej Dmitriew says about us and if you need our help, feel free to write.
DO YOU HAVE A VISION YOU WANT TO FULFILL?
Contact us and we will help you build a brand that will conquer the market.