Canexpol
Brand lift for a plastics manufacturer
About Canexpol and our mission
Canexpol has been successfully cooperating with the German market in the plastics industry for agriculture for almost 40 years. For the company, we designed a completely new logo, a comprehensive visual identification system, utility materials (catalogs, .pdf presentations), a website and performed a photo session.
Canexpol before facelift
Before starting the brand lifting process, we audited the current communication of the Canexpol brand, being aware that it had not carried out any promotional activities so far. In order to learn about the competitive background and find differentiators, we conducted an expert analysis of the competitors’ brand communication.
Brand concept, sign and KeyVisual
The creative concept of the logo was based on presenting in a simple, geometric way a “form for the production of finished products“. The copper colors combined with the graphite background match the modernity of the production processes and the “German” system of the company’s organization. We also developed the brand slogan “We create in plastic“.
Promotional and information materials
Promotional materials are to emphasize the brand’s character and its prestige (based on many years of experience, effective processes and the best machines). The brand never forgets its Employees, which is why they are exposed on promotional materials and are a key resource of the company.
Signage of the factory
As part of the rebranding implementation project, we took care of marking directional boards, marking buildings (including several user paths) and halls. We carried out a site visit, which resulted in a map of the location of directional media. Later, we prepared conceptual designs of the media along with specifications for their production.
Photo session
The photoshoot for Canexpol was a huge creative and organizational challenge. During 3 intensive days, we photographed the factory space, conducted photoshoots with people in 14 scenographies and took a photo from a bird’s eye view.
Design and implementation of websites
The website was de facto a business card for the company, but it was made in accordance with the latest trends in website design. We went through the process of mockups (using a clickable prototype in Figma), content development, graphic design and supplementing them with photo material. Our sister company eFresh was responsible for implementation.
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