Drutex
Branding for the 35th anniversary of Drutex - one of the leading window manufacturers in Europe.
About Drutex
The Drutex brand is a window manufacturer recognizable throughout Europe, with an extremely strong brand identity and values.
On the occasion of the company’s 35th anniversary, the Company’s Management Board considered it justified to develop an occasional brand logo and carry out a slight image facelift. Together with Drutex’s long-time Partner – SmartDesignExpo, we were invited to take on this challenge.
Creation of the brand logo and KeyVisual
In 2020, we were invited by Smart Design Expo to work in a consortium as branding experts.
The task was not obvious – to create a timeless symbol communicating the 35th anniversary of Drutex, while at the same time lifting other brand signals. Working together with SmartDesignExpo designers, we designed a completely new visual concept for the sign, and then prepared usable elements, which I will talk about in a moment 🙂
Brand Book, i.e. an element of brand codification
We developed a brand book and had a hard time selecting the colours for printing the so-called “aged gold”, which was to be a characteristic element in this exceptional year for Drutex.
Utility projects or brand communication in everyday life
For Drutex we created a package of materials that were key from the point of view of communicating the 35th anniversary logo. The new logo appeared, among others, on:
– a completely new sales package – we replaced one, very large folder with over 200 pages with a folder/binder according to a dedicated die, to which the Salesperson could add smaller thematic catalogues depending on the needs
– a set of information materials – such as e-mail footers, letterheads or .ppt presentations
– tarpaulins and assembly team vehicles
New mark on excise items
We designed a package of the most frequently used elements, thanks to which the new logotype immediately appeared very widely in everyday use.
Catalogs and information materials
We have developed a concept of a “folder” for product folders for the sales team. Due to the large sales offer and many product variants, we considered it important, together with the Drutex Sales Department, to separate product types into separate catalogs and only then, depending on the needs, combine them with a collective folder.
Trade fair stands and events
We present stands due to the exhibition of the sign but in fact they are not our work. Their design and production is the responsibility of Smart Design Expo – one of the leading European companies dealing with trade fair exhibitions.
Marking of vehicles
We had fun designing the fleet. Why? The number of trucks and support vehicles and their variants was impressive. In addition, we had a lot of room to develop designs for unique, highly visible tarpaulins and individual markings for commercial vehicles.
Clickable mockup, graphic design and website implementation
When designing a new website, we had to reconcile both the corporate aspect and communication with the individual Client. The subpages of the interactive product catalog and the technologically interesting solution of the company’s history are worth emphasizing in the project.
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