Echo

Tags: Brand identity, Brand KeyVisual, Brand strategy, Branding, Graphic sign, Logotype, Repositioning, Sales presentation, Website

Industries: Professional services

Design team: Adam Michańków (Head of Strategy)

Echo The Power of Sales

Echo Performance Marketing (not to be confused with Echo Investment :)) is an entity that supports sales processes, including lead acquisition through campaigns and broadly understood digital activities.

Before repositioning brand

The brand owners decided to do a deep brand facelift to show their effectiveness and efficiency. For them, numbers are everything – they show what we, as marketers, really spend money on in campaigns. They decided that their previous visual communication did not attract enough attention.

Brand identity and brand concept

When creating the brand concept, we conducted strategic workshops with the Management Board and thoroughly analyzed the selection factors that influence the decisions of the brand’s Customers. What was to characterize and distinguish the brand was high rationality – you come for a sales effect and you get it. Simply in numbers.

Key Visual and Echo brand signals

Thinking “rationally”, we decided that the brand’s logo must be strong (symbolizing stability). At the same time, we had the idea that the brand’s guiding principle should be its mathematical nature. We used the shapes of mathematical symbols hidden in the brand’s logo and used KeyVisual as elements.

Exactly, but where does this Andy Warhol-like riot of colors come from? Since the brand is so rational, we wanted to attract the user’s attention with colors. And because the Brand Owners were extremely important in the process of working with Clients, we used their faces, changing them into portraits. It turned out great – don’t you think?

Utility design for the brand

Sometimes a brand doesn’t need a lot of materials to be successful on the market. However, it’s worth having them unique, as is the case with Echo.

Projekty użytkowe dla agencji marketingowej Echo

Projekty materiałów użytkowych dla agencji marketingowej

Echo in social media

In times when an average of over 60% of marketing budgets are spent on digital communication, social media are a “must have” element. For Echo, we designed a complete set of initial materials and post cycles with sample advertising media.

Agencja Echo w social mediach - projekty

Mock-ups and graphic design website

Echo decided to entrust the implementation to its developer but… left the mockups and design to us. We developed the Client paths, created unique desktop and mobile views and handed them over to the Client’s team ready for implementation.

Projekt graficzny strony po liftingu agencji marketingowej Echo

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