Novia Blanca
Wedding Jewelry Brand Lift
About Novia Blanca and the task
Novia Blanca is a beautiful brand of wedding jewelry, so-called “disposable” jewelry, i.e. jewelry that is supposed to provide an amazing look on this one, most important wedding evening. In its segment, the Owners of the Novia Blanca brand have achieved the position of a leader in Poland both in terms of product quality and customer service. With the exception of the name, we have carried out a practically comprehensive brand lifting process.
Novia Blanca before the changes
The brand’s visual style was inconsistent, but above all, it no longer reflected the position that the Novia Blanca brand had achieved in the perception of its customers.
Analytical and strategic work
In our analytical work, we conducted a competitor analysis and diagnosed the key factors of the brand’s success:
CELEBRITIES „…the brand managed to achieve the effect of being known and associated as premium – because it is used by celebrities…”
PRICE „…the product has a very affordable price – it’s even shockingly priced …”
PRESENCE IN THE WEDDING MEDIA „…no other brand is presented so strongly in the wedding press…”
ADVICE, QUICK REACTION, POSITIVE EMOTIONS „…thanks to the blog, Brides get quick advice – which builds a positive brand image…”
New brand identity and keyvisual concept
The concept is based on sharing knowledge and experience with users – they get married once in their lives, and at Novia Blanca we know this subject inside out. The colors and style refer to the brand’s style and the colors associated with the wedding industry (light colors, lots of white, in a pastel range combining delicate shades of beige, pink and gray).
We recommended using silver decorations (e.g. on packaging) – silver is closer to the colours of jewellery offered by the brand.
An additional characteristic element of the brand has become a pattern built on the basis of the decorative element of the sign. The pattern is an integral element of communication. It can be used both on the website – e.g. as a background, as a wallpaper in a boutique, or a graphic element on a bag.
Promotional Materials
In the utility design, we focused on large-format folders presenting jewelry in beautiful image photos.
Product packaging
Based on inspiration from global premium fashion brands and the fashion and jewelry experience of our Clients, we have developed a complete set of display materials and packaging. Among others, we have designed jewelry boxes, bags for packaging them and materials for authorized points of sale.
Social media in a wedding atmosphere
We have developed post category and cover photo templates that allow you to easily create visually appealing content for everyday use.
Design eCommerce
When creating the graphic design of the e-shop, we operated within the Presta Shop platform (Clients had already been selling on this platform). Our work included preparing a functional mockup (i.e. a clickable prototype of the e-shop in Axure) and preparing a graphic design containing complete views of all characteristic subpages (a total of about 30).
DO YOU HAVE A VISION YOU WANT TO FULFILL?
Contact us and we will help you build a brand that will conquer the market.