marathon international logistics
Brand lift for a dynamically developing logistics company
Marathon International Logistics or logistics with huge aspirations
We first implemented a branding project for Marathon in 2003, when it was a small transport company with 20 trucks and an extremely ambitious Owner. Today, it is an important player in the logistics market, with a fleet of over 350 sets and its own logistics hub. The branding we implemented helped the brand to travel this exciting path and achieve success.
Marathon before working with the brand
We are writing the history of this project after many years, so there is not much we can show, but… the runner logo referred to the name, but it was not necessarily appropriate for a brand with aspirations in international transport.
Brand identity and brand concept
When creating the brand identity and then its concept, we conducted strategic workshops with the Management Board and examined the key factors in choosing a logistics company by Clients.
What was to characterize the Marathon brand was a high work culture, reliability, speed of delivery and a well-coordinated team working for common success. The idea for the brand appeared in our heads very quickly – we decided to be inspired by the F1 style. Why? The formula is based on team spirit, reliability and speed – features that perfectly fit into the Marathon brand identity concept.
Sub-brand architecture and brand sign and brand identity creation
In the sign, we were inspired by the flag symbol (characteristic “grid” at the finish), we placed a transport set and gave it dynamics in line with the brand identity. Due to the strategic assumptions of the Owner, we developed sub-brands in a monolithic model – at first glance, you can simply see the Marathon sign, after taking a closer look, you see symbols characteristic of business areas (e.g. a filler for a gas station for trucks or a wrench for a truck service).
Key Visual and unique brand signals
When choosing the colors, which is one of the key signals of each brand, we wanted it to be noble, but also eye-catching, even alarming, hence the choice of black and yellow. In Keyvisual, we used arrows and lines symbolizing transport routes. Today, Marathon trucks are among the most recognizable on the roads of all of Europe.
User design for the brand
In professional services, the design of utility materials has a twofold purpose: firstly, it builds visual consistency of the brand for the environment, and secondly, it facilitates and speeds up processes, e.g. the preparation of sales offers.
Business stationery
We’ve carried over the visual style to the consumables. We’ve heard they’ve proven themselves in battle 🙂
After-sales materials
We designed a package of offers and presentations for tenders and business presentations. We also developed an icon library for use in presentations.
Truck projects
We didn’t get a Ph.D. in kit design, but… we managed to design over 12 different variants. We developed both conceptual designs and technical guidelines, but we leave the technical drawings in the hands of experts.
Photo session
For the purpose of designing promotional materials and the website, we did a photo session – of the space, the team and the rolling stock. During the session, over 300 shots were taken, reflecting the company’s potential. In terms of execution, the session was difficult and the photo set itself took us 4 days. But the effect was worth the effort.
www page
Website of a business nature. We built it on WordPress due to the exceptional friendliness of this technology in current work with content. We created 4 language versions, an extensive HR module and an interesting form of presenting key information about the company.
Link to the Client’s website: www.emarathon.eu
Marking of space
The elements we designed became the inspiration for the signage of the newly built logistics center and petrol station. We also created multimedia and offer presentations that constitute the company’s sales base.
8 years have passed and...
The client came back to us
B4F has been operating on the market for 30 years – that’s why sometimes our Clients renew their branding with us. According to the art, it is said that the brand style needs to be refreshed every 10 years. See the effects of the branding for Marathon.
The most original and largest
foodtruck in Europe
The owner of Marathon came up with a great idea – to create the largest food truck in Europe, which will be a living promotional tool for the brand, including during WOŚP. We were invited to participate in the design and we hope we did not disappoint. Judge for yourself 🙂
Link to our Foodtruck portfolio: Case Study Foodtruck
DO YOU HAVE A VISION YOU WANT TO FULFILL?
Contact us and we will help you build a brand that will conquer the market.