SGB Leasing
Brand lift for a well-known leasing company
About SGB Leasing and the task
As part of the project, we created a comprehensive brand communication strategy. The brand name (formerly TransLeasing, BS Leasing) was changed to SGB Leasing, making it easier to remember and more dynamic. We built the logo based on the construction of signs in the Cooperative Banking Group to unify brand communication in the Group.
Brand image before rebranding
When rebranding, auditing the existing brand signals is not crucial, because all brand signals, including the name, are changing. In this project, there were two names (bsleasing and transleasing), and the brand sent contradictory messages from a visual perspective.
KeyVisual and the visual style of the brand
When designing KV (the layout of visual elements characteristic of the brand), we wanted to primarily show growth associated with nature. We also had in mind to emphasize the modernity of the company and make the message more attractive to the target group, which is largely people associated with agriculture.
We developed two KV lines referring to the above values - the first referred to the symbol of a tree, the second to an ear of wheat. The brand slogan communicated the key promise: “We support the growth of your company”.
The selected main theme uses the characteristic arrangement of leaf veins, refers to growth and nature. The main group of SGB Leasing customers comes from an environment related to farming and gardening, hence the reference to plants and nature.
Consumer materials and promotional materials
We designed all promotional and utility materials, including company stationery, car wraps, business cards, folders, brochures and advertising leaflets. For the rebranding project, we organized a photo session and 80% of the final designs used photos of people working with SGB Leasing on a daily basis.
Website design and mockup
For our Client, we created a visually appealing and functional website for the company. The website was created based on WordPress technology. Additionally, we used the JavaScript framework. The service outlines 2 user paths for two different target groups – current and potential customers – so that anyone interested can easily and quickly find the information they need.
We made sure that the service was user-friendly. The clear layout of the page, well-thought-out icon architecture and a system of icons created especially for the project facilitate navigation through the portal, encouraging the client to take advantage of the offer. To facilitate contact for portal users and increase sales efficiency, we implemented a quick contact form. This functionality speeds up the process of presenting the company’s offer.
Reference Letter
The implementation of the project gave us and not only us a lot of pleasure 🙂 Most importantly, it was positively received by the market. We thank the Management Board for the kind words.
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