Vdrevne

The custom furniture factory operating since 1993 changed its Owner (the previous brand name came from the owner’s surname and had no significance in the current operations of the company). The new strategy assumed a completely new beginning – thus we had the opportunity to develop a new communication strategy, name, logo and a comprehensive visual identification system.

Our Client’s assumptions were to show the skills of an extremely experienced team of carpenters and Premium skills. We designed graphic elements based on the structure of wood, which became a pattern for us that distinguished the brand on the market. The color combination is also not accidental – dirty gold and purple additions are to give the brand prestige.

Together with the Client, we discussed the process of obtaining orders and created a workflow description. Then we developed a complete package of materials necessary in obtaining contracts for dedicated implementation of carpentry works.

Offer presentation and folder – intended for the first contact with the client, showing both the competences and key advantages of the brand. Due to the work for well-known brands, it was important that the presentation could be easily sent to purchasing departments.

Business card – for a moment it seemed that business cards would become unnecessary. However, they are still functioning and doing well.

Offer – we have developed a template_template of the offer sent in response to requests for proposals

Examples of work – we have designed one-page cards illustrating examples of completed carpentry tasks. Including equipment for bank branches or restaurants

When designing the materials, we wanted to emphasize the brand’s long history on the market and the related experience and competences.

A good sales presentation is concise – optimally 6-8 substantive slides, with the possibility of assimilating the information contained in it. During workshops with the Client, we developed its substantive content and “dressed” it in graphics consistent with the brand’s Key Visual.

In addition to the utility materials, we designed and implemented a website. Technically, it was not difficult, but we wanted to achieve the effect using visual means. So there are moving gifs, films and animations. We tell the story of the brand and show its production capabilities.