Warta Glass

Tags: Brand identity, Brand KeyVisual, Brand strategy, Branding, Catalogs / Prints, Exterior signage, Photo session

Design team: Adam Michańków (Head of Strategy)

About Warta Glass and the task

Warta Glass is one of the largest manufacturers of glass packaging in Europe, with 3 glassworks (including 2 in Poland: Sieraków and Jedlice, and in Lithuania in Panevėžys). The challenge we faced was comprehensive branding, including organizing the brand’s KV, designing utility materials and external signage for glassworks.

Creation of the brand mark and KV

The concept of the brand’s logo comes from the “spectrum” of light dispersed in white glass. The unique way of photographing glass with “black edges” played a key role in the brand’s visual style. Design elements and layouts had to be as simple as possible to serve as a background for the photos. In the photos, we used clean water and fruit in the brand’s colors to liven up the shots.

Award-winning photoshoot
and calendar

Warta Glass Marketing decided that a unique calendar for brand stakeholders would be an interesting way to “consolidate” brand recognition. Together with the famous photographer Maciej Jur, we made a photo session that was awarded at a prestigious photography competition. The photos for each season were inspired by characteristic events, and the fruits used referred to the colors of the logotype.

The “mushroom” shot – taken for the autumn season, using the lighting of the bottle contours characteristic of the Warta Glass brand.

The “banana by the sea” shot – taken for the summer season, was to refer to a popular seaside pastime, i.e. swimming on a banana behind a motorboat

Unikalna sesja zdjęciowa dla marki Warta Glass

Product catalogs

We carried out a product photo session and designed a set of catalogues presenting the production offer of glassworks.

Katalog produktowy dla marki Warta Glass

Glassworks sign Sieraków

As part of the branding project, we also completed a project for marking glassworks. We started with a site visit and the development of a map with a technical description of the location of individual media. We had never before had the opportunity to see a glassworks furnace that is never extinguished.

Glassworks signage Jedlice

In addition to the marking of the steelworks in Sieraków, we have completed similar projects at the steelworks in Jedlice and Panevėžys in Lithuania.

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