What is Corporate Identity?

The image of each company is shaped based on the company’s communication, its verbal and visual identification. All these elements make up the Corporate Identity.

Simply put, CI is a set of characteristic features and symbols used by the company. It influences its unique image, which allows it to be distinguished from the competition, thanks to which a given company can become recognizable and associated with the products or services of a given brand. Each of these elements is to arouse specific emotions in the recipient and is to remain in their mind for as long as possible, which will allow them to associate a given name or sign with a specific brand.

CI consists of, among others:

• Colors
• Logo/logotype
• Typeface
• Appearance of products and packaging
• Graphic design of promotional materials

Proper presentation of the basic attributes of CI affects the effective identification of the company, which is why it is important for the visual communication of the company to be as consistent and coherent as possible.

There are companies on the market that stand out very clearly from the competition, and customers look favorably on those that have a positive image. To achieve this effect, it is necessary to create a unique CI system.

Both the name and the logo should have unique features that will allow you to stand out from other companies. At the same time, they must be easy to remember and refer to its activities.

Creating a well-thought-out visual identification of the company should precede the introduction of the brand to the market. CI is worth introducing at the very beginning of its creation. Thanks to a properly outlined project and compliance with its rules, the company will become recognizable over time and will evoke positive associations.