Instytut Fundacji Centaurus

Tags: Brand identity, Brand KeyVisual, Brand lifting, Brand strategy, Brandguide, Branding, Outdoor, Repositioning, Social media, Website

Industries: Education, For Animals

Design team: Adam Michańków (Head of Strategy), Magda Potrykus (Project Manager), Klaudia Klemenska (Graphic Designer), Beata Toboła (Graphic Designer)

ABOUT THE CENTAURUS FOUNDATION INSTITUTE PROJECT

The Centaurus Foundation Institute is an educational initiative on respect for the planet and animal rights. Its goal is to create tools and spaces to disseminate knowledge about sustainable development and ethical treatment of living beings.

Our role included developing the strategy and concept of the Institute, as well as branding and creative support. The result is a brand that combines research, education and practical actions for a better tomorrow.

Concept of graphic symbol and visual style of the brand

The visual style of the Centaurus Foundation Institute was designed in strict accordance with the visual identification of the Foundation. We have retained common graphic elements, such as colors and fonts, so that recipients can see a natural connection between both initiatives.

Elements consistent with the visual style of the Foundation – consistent graphic style (shape of the sign, structure) and the presence of the Foundation’s name in the Institute’s sign.

Elements emphasizing the distinctiveness of the Institute – colors, symbolism emphasizing the care of wild animals, educational photos.

In the symbolism of the graphic symbol, our goal was to maintain the method of building the symbol consistent with the Foundation, with the following appearing in the symbolism of the signet ring: a moose, a wolf, a hummingbird and a human hand.

Koncepcja znaku graficznego dla organizacji non-profit - Fundacja Centaurus

Projekt logotypu marki non-profit - Fundacja Centaurus

Styl wizualny marki non-profit - Fundacja Centaurus

Kolorystyka i typografia, brandguide - Fundacja Centaurus

subbrand architecture

The Centaurus Foundation Institute is a project that is an integral part of the Centaurus Foundation brand architecture structure.

We have created a model in which sub-brands draw on key elements of the Centaurus Foundation visual identity, while maintaining a unique character. See how it turned out 🙂

Key visual dla organizacji non-profit - Fundacja Centaurus

Utility projects for wild animals

In support of the Centaurus Foundation Institute, we have developed a set of utility materials that help in everyday communication and emphasize the ecological mission of the organization.

Identyfikacja wizualna dla organizacji non-profit - Fundacja Centaurus

Projekt koperty dla organizacji non-profit - Fundacja Centaurus

Print and visual identification

We designed a letter pad, envelopes, notebooks, business cards and pens made of ecological paper. We recommended recycled paper as the printing material, emphasizing that each of us can contribute to taking care of the nature around us every day.

Komunikacja w praktyce - Fundacja Centaurus

Kubki reklamowe dla organizacji non-profit - Fundacja Centaurus

Visual communication
in practice

We have developed a consistent style of photography, rules for creating collages and the selection of frames and colors that support the visual identity of the Institute. As part of the branding work, we have created, among others, .ppt presentation designs – with the large number of projects implemented by the Foundation, the use of templates will certainly facilitate the work of the Institute team.

SOCIAL MEDIA

Projekt strony głównej dla organizacji non-profit - Fundacja Centaurus

Design and implementation of websites

We designed and implemented the Centaurus Foundation Institute website, creating a space for education and knowledge sharing. The site contains sections dedicated to news, blogs and educational materials that bring closer the topics of animal and environmental protection.
Our task was to create a clear layout and visual elements that emphasize the mission of the Institute. The website was implemented by our eFresh team. See the effects at https://ifc.edu.pl/

Projekt strony www dla organizacji non-profit - Fundacja Centaurus

Wizualizacje strony www dla organizacji non-profit na laptopach - Fundacja Centaurus

Codification i.e. brand book and brandguide

Each visual identification project requires clear guidelines that will ensure its coherence. That is why we have developed the Brand Book and the Centaurus Foundation Institute Brandguide, which enable consistent implementation of graphic elements:

Brand Book – a document containing the rules for the construction and use of the Institute’s logo
Brandguide – a guide to visual identification that helps the creative team create materials consistent with the Institute’s image.

Thanks to these tools, the Institute can effectively build its recognizable image in various communication channels.

Księga znaku dla organizacji non-profit - Fundacja Centaurus

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