Just2Test
Branding project for the new Just2Test brand - an online research platform
ABOUT THE JUST2TEST PROJECT AND OUR TASK
Just2Test is one of the Centaurus Foundation’s projects, which is charitable in nature. The funds obtained from the project’s operation will be used to support statutory activities, i.e. helping Animals.
Just2test will be a platform enabling low-cost concept, product and advertising research worldwide. Just2Test assumes work on two levels: an online platform for commissioning and conducting research for Researchers and a mobile application for the Donor (people who dedicate their time and help animals by taking part in research) will be created. The name Just2Test was to symbolize the key assumptions of the project, i.e. the Donor spends only 2 minutes a day on the research, and the Researcher receives the results in 2 days.
Our task was to create strategic assumptions and a concept for the online platform, as well as to prepare the project in terms of branding. Our services were therefore advisory and creative in nature.
Brandmark creation and Key Visual
The Just2Test graphic sign uses the same visual signals as the main brand, i.e. the Centaurus Foundation (the same colors, font, graphic style). A different name and signet in the logo will determine the distinctiveness of the Just2Test entity, but we want the recipient to perceptively see the connection between the Foundation brand and the project brands. In the signet, we have linked the symbolism of the brain with the shape of the globe, to emphasize the global nature of the project.
subbrand architecture
Just2Test is a project that is a sub-brand of the leading brand of the Centaurus Foundation, for which we created the brand architecture.
We developed a model and assumptions in which the sub-brands drew on elements of the style of the leading brand of the Centaurus Foundation, while receiving unique details.
Common elements – the shape of the signet, the name of the Foundation in the sign, the colors, the visual style
Elements unique to sub-brands – for Just2Test it was the symbolism of the sign (brain, globe, neurons), the style of photos (business and educational photos), the use of drawn elements (graphics, illustrations, icons).
utility projects or brand communication in everyday life
Building the project from scratch also involved developing a full package of materials that could be used to promote the platform and in the daily work of the Just2Test team.
Business stationery
We have developed projects of stationery with motivation for Just2Test team employees in mind. The project aims to do good and we wanted people working on this project on a daily basis to be as involved in it as possible and identify with it. We have created a letterbox, envelopes, business cards, email footer projects and a presentation template for preparing cooperation offers, presentations of the project and its elements, reports and other studies.
Consumables
The prepared projects were to graphically combine business and helping Animals in the layer of photos and illustrations. In the photos we wanted to show the business nature of the brand – the professional and credible level of research carried out. In the illustrations, however, with a bit of ease, a smile, action for the benefit of Animals.
w social mediach :)
Assumptions for communication in social media
Just2Test – our main goal in social media was to tell what the Just2Test platform is and what the aspect of helping animals looks like, i.e. the possibility of helping by donating time
Build the credibility of the project – showing its global aspirations and the fact that the Foundation is already helping animals around the world, and is not just starting;
Creating an information center about the project and enabling people from all over the world to participate in it.
Website design and implementation
We designed the layout of the website presenting the Just2Test project and the Donator application, which will also function after the launch of the platform and application. Ultimately, this is where the links to download the application will be located and from the page level, login to the Researchers platform will be available. We were also responsible for implementing the website, which was undertaken by our development team.
codification or
brand book and brandguide
We cannot consider a branding project completed without developing a Brand Book and Branguide, which are necessary to implement the visual concept.
Brand Book – a collection of key information on the construction and use of the project’s logo
Brandguide – a guide to the brand, especially important for the creative team that will design and implement subsequent materials and visual elements
Design System – a collection of guidelines for designing individual views of the platform and mobile application
DO YOU HAVE A VISION YOU WANT TO FULFILL?
Contact us and we will help you build a brand that will conquer the market.