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    Makarena

    Website design for the iconic Makarena jelly.

    Tags: UX/UI, Website
    Industries: Food and beverages
    Design team: Adam Michańków (Head of Strategy)

    About the Makarena brand and our mission

    We were tasked by the owner of the iconic Makarena jelly brand to design and implement a new website. It was supposed to be an image website, the purpose of which was to show the identity of this unique FMCG brand, known for generations.

    Projects conceptual

    Makarena is a brand that most people in Poland associate with dessert at grandma’s after Sunday dinner. Our goal in the image sphere was: firstly, to emphasize the brand’s identity by referring to the past, secondly, to remind about joyful, family moments and to add energy through intense colors.

    At the conceptual design stage, we developed a sketch of the structure of the home page and a sketch of the structure of the product subpage. Based on them, preliminary desktop and mobile designs were created.

    Implementation of clickable desktop mockups

    The Makarena brand website has only a few subpages, so designing clickable mockups was not a demanding task. However, in order to give the website some elements that would distinguish it from the competition, we decided to use more motion design details (including for product presentations).

    Design of mobile mockups

    When making the transition from desktop to mobile, we focused on adapting the elements of website movement and animation to the mobile version.

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    DO YOU HAVE A VISION YOU WANT TO FULFILL?

    Contact us and we will help you build a brand that will conquer the market.


      The administrator of the personal data submitted through the contact form is Brand4Future sp. z o.o., headquartered in Poznań. The data will be processed solely for the purpose of handling the inquiry. Detailed information, including your rights, can be found in the Privacy Policy.