Christmas cards for customers – think outside the box

Christmas and the upcoming New Year’s Eve are a time to thank customers for their cooperation so far. If we have not decided to buy gifts, sending Christmas cards will be a good idea.

Sounds trivial? Not all cards are the same – it all depends on our creativity. Additionally, such actions have a positive impact on building relationships with customers and increasing their loyalty.

Christmas cards are becoming a thing of the past. It is easier and faster to send text messages or e-cards than to make a little effort and go to the post office.

We can gain a lot with an originally designed card. It is an inexpensive and effective way to maintain contact with a business partner. This type of marketing campaign also has psychological significance – by sending a card, we convey the information that we remember a given customer, and this makes them feel more important.

It is becoming less common to send Christmas cards by traditional mail, so it is worth going in this direction, even though it may involve higher costs.

E-cards, despite being more modern than the standard form of wishes, no longer make the same impression as they used to. Receiving emails has become something normal, so it is difficult to make an impression on a customer in this way. It may happen that an e-card ends up in spam or goes unnoticed in the thicket of other, similar emails.

Thinking outside the box when designing holiday cards can help prevent them from ending up in the trash bin like most do, and instead become a decoration that the customer will happily put on their desk or pin to a cork board.

Personalised messages have much greater value, so you should avoid copied “poems” from the Internet like the plague. The customer wants to feel that the card is addressed only to them and that we have taken the time to come up with the wishes, and not just thoughtlessly copied them. Because how will an advertising agency that cannot muster a bit of creativity to create a few sentences look in the eyes of the customer?

Holiday cards are not the time for intrusive promotion of the company, which not everyone remembers.

Therefore, let’s forget about placing a large logo in the middle of the card or praising it between the lines.

We also cannot forget about the “packaging” of our card, i.e. the envelope.
It is not of fundamental importance, but it should look good – after all, it is the first thing that the customer will notice when they look at our package.

The best greeting cards are those that fit the context of the company’s activity. Creativity, sensitivity, or the use of humor combined with appropriate graphics will ensure that our card does not blend in with the others and will be remembered.