Logos and their hidden meanings

Properly designed logos should be legible and distinctive enough that it is impossible to confuse them with others. However, not everyone realizes that a large part of them contains… a hidden message.

Designing logos is not an easy thing. A single company logo must be aesthetic, legible, timeless and recognizable at the same time. Despite this, there are many companies that have coped with this task very well, and additionally skillfully wove a hidden meaning into the logo, which additionally increases its attractiveness.

Amazon is the first to be put under the microscope. The orange arrow not only gives the impression of a smile (suggesting customer satisfaction), but also points to the letters A and Z, which is supposed to mean that the largest online store offers products “from A to Z”.

The courier company FedEx also has an arrow in its logo (between the letters “E” and “X”, which symbolizes the company’s speed and reliability.

The logo of the most popular cycling race also has something hidden inside. The yellow circle symbolizes the French sun, and an image of a cyclist taking part in the race has also been incorporated here.

Carrefour means “crossroads” in French, and the two arrows in the logo refer to it. But that’s not all – the letter “C” has also been cleverly incorporated here, referring to the store’s name.

In the case of the Cologne Zoo logo, it is not difficult to find hidden elements – in addition to the elephant, giraffe and rhinoceros, there are also two cathedral towers, which are the symbol of the city.

While we’re on the subject of animals, above is an interesting creation from the Pittsburgh Zoo that houses not only birds, but also a lion, a gorilla, and fish, and all of these animals are meant to symbolize water, air, and land.

Is it impossible to advertise a night club golf course in an interesting way? Nonsense! The meaning of the above logotype is easy to guess, but it captivates with its simplicity and readability.

In every graphic symbol, it is important to attract attention and briefly convey information about the company’s activities. If the logotype is legible and its creator is able to convey the most important information about the company in an uncomplicated way, then there is a good chance that this concept will remain in the recipients’ memory for a long time. And that is what marketing is all about.